Privacy Policy

Basic Policy on the Protection of Personal Information

OBATA-SUIKOSHO Co.,Ltd. (hereinafter referred to as "We") believes that the appropriate handling and protection of personal information is a social responsibility for us. We will use the personal information it collects (including personal information provided by customers who use our website) in accordance with this Personal Information Protection Policy. We handle and protect personal information (including personal information provided by visitors to our website) appropriately in accordance with this Personal Information Protection Policy (hereinafter referred to as the "Policy").

1. Definition of personal information and personal data

(1) Personal information means information about a living individual that falls under any of the following categories

1) Information that can identify a specific individual by name, address, date of birth, gender, occupation, telephone number, e-mail address, etc. contained in such information.

2) Information that, by itself, cannot identify a specific individual, but can be easily cross-checked with other information to identify a specific individual.

3) Information that contains a personal identification code (Article 2, Paragraph 2 of the Act on the Protection of Personal Information (hereinafter referred to as the "Personal Information Protection Law")). Article 2, Paragraph 2) is included.

(2) Personal data means personal information that constitutes a personal information database, etc. (Article 16, Paragraph 1 of the Personal Information Protection Law).

2. Acquisition of Personal Information and Purpose of Use

(1)We will acquire and use personal information in a lawful and appropriate manner to the extent necessary to achieve the following purposes of use.

1) To provide customers with products handled by us (hereinafter referred to as "our products") and our services.

2) To deliver materials and catalogs related to our products and services requested by the customer.

3) To propose plans to customers regarding our products and services.

4) To provide information (e.g., mail magazines related to our products and services) by direct mail, e-mail, etc. to the customer himself/herself.

5) To survey customer usage and satisfaction with our products and services.

6) To respond to opinions and requests received from customers themselves in relation to us, its products, or its services.

7) To provide and implement after-sales service, maintenance, etc. for our products.

8) To conduct marketing analysis regarding purchase and usage history of our products and services, and to use the information for advertisements regarding new products and services according to the customer's preferences.

9) To examine new services.

10) To provide customers' personal information and personal data to third parties in order to achieve the purposes of use described in 1) through 8) above.

(2)If there is a need to use personal information for purposes other than those stated in the preceding section, we will inform the individual of the purpose in advance and use it with the individual's prior consent, except in cases where any of the following apply.

1) When it is necessary to protect the life, body, or property of a person, and obtaining the consent of the individual is difficult.

2) When it is particularly necessary for the promotion of public health or the sound upbringing of children, and obtaining the consent of the individual is difficult.

3) When it is necessary to cooperate with national or local government agencies or their delegates in carrying out duties prescribed by law, and obtaining consent from the individual may hinder the performance of such duties.

4) When it is necessary to provide personal data to academic research institutions, etc., and such institutions need to handle the personal data for academic research purposes. (Excluding cases where part of the purpose of handling such personal data is for academic research purposes, and there is a risk of unduly infringing on the rights and interests of individuals.)

5) When required by law.

(2) We may change the purpose of use of personal information of individuals within the scope reasonably recognized to be relevant to the purposes described in (1) above. If the purpose of use is changed, it will notify the individual of the changed purpose or make it public on our website.

(3) Except as provided in each item of Article 20, Paragraph 2 of the Personal Information Protection Act, we will not obtain sensitive personal information (as defined in Article 2, Paragraph 3 of the Personal Information Protection Act) without the prior consent of the individual concerned.

(4) When contacting us and providing questions or feedback, please note that we may record conversations for record-keeping purposes. These recordings will be used for the purpose of verifying the content and providing better customer service.

3. Joint Use

1) Obata Suikosho Ltd. and affiliated companies
2) Affiliated companies
Obata Kogyo Co.

(3) Purposes of use by parties with whom personal data is shared
Same as 2.(1) above.

(4) Name and address of the person responsible for the management of said personal data and name of the representative
(For details of us, please refer to "About Us")

4. Provision to Third Parties

1) When we have obtained prior consent from the person in question.

2) In cases where it is necessary to provide personal data to our subcontractors (including subcontractors of subcontractors) within the scope required to achieve the purposes of use stated in 2(1) above.

3) When personal data is provided as a result of the succession of business due to merger or other reasons.

4) Cases of joint use (see 3. above)

5) Cases falling under any of 2.(2) 1) or 5) above.

(2) We may provide the personal data to a third party in a foreign country in any of the following cases:

1) When the individual has given prior consent to allow us to provide his/her personal data to a third party located in a foreign country.

2) When the personal data is provided to a third party in a foreign country that has implemented, in an appropriate and reasonable manner, measures for the handling of personal data in accordance with the intent of the provisions of Chapter 4, Section 2 of the Personal Information Protection Law and has secured such implementation with us. (2) Cases falling under any of 2.(2) 1) or 5) above.

3) If it falls under any of the categories 1) or 5) as described in 2.(2) above.

5. Management of Personal Information

(1) We conduct educational and awareness activities for all employees and appoint responsible persons for each department handling personal information to ensure proper management of personal information.

(2) We will strive to maintain the security of its website and other systems to prevent unauthorized access to, leakage of, loss of, or damage to personal information.

(3) We enter into outsourcing contracts with confidentiality clauses with its contractors and make efforts to ensure that personal information is handled and protected appropriately, preventing leakage, re-provision or disclosure to third parties, and unauthorized use beyond the purposes described in 2.(1) above.

6. Disclosure, correction/addition/deletion, suspension/deletion of use, and suspension of third-party provision of personal data of the individual concerned.

(1) If you wish to request disclosure, correction, addition, deletion, suspension of use, elimination, or suspension of provision to a third party of your personal data held by us, please submit your request directly to us in the manner described below. (The same applies to requests for disclosure of records of provision to third parties (Article 33, Paragraph 5 of the Personal Information Protection Law).
We promptly conducts necessary investigations, except where special procedures are stipulated by law, from the perspective of preventing personal information leaks, ensuring accuracy, and maintaining security. We will disclose, correct/add/delete, suspend/erase use, and cease third-party provision of personal data only upon confirmation that the request is made by the individual concerned, in accordance with legal provisions.
Please note that we will not be able to respond to your request if the requirements for the request method specified below are not met, or if the request is found to be unreasonable based on the results of our investigation.

(2) We will promptly inform the individual who made the request whether or not the disclosure, etc., as mentioned above, has been carried out. If the request cannot be fulfilled, we will make efforts to provide an explanation for the reason behind it.

7. Disclaimer

We are not responsible for the protection, handling, etc. of your personal information on other websites linked to our website.

8. Compliance with Related Laws and Regulations

We shall comply with the laws of Japan related to personal information and the guidelines, etc. established by the Personal Information Protection Commission.

9. Changes to this Policy and Notification

The contents of this basic policy may be reviewed and improved as necessary. For the latest contents, please refer to the latest version posted on our website.

10. Cookies

(1) Some pages on our website use cookies to make it more convenient for customers to use the website when they access it again.
Cookies can identify the information device used by your computer, but they cannot identify you unless you enter your personal information. Depending on your browser, you may be able to change its settings to disable cookies, but you may not be able to use all or part of the services on our web pages as a result.
You may choose to delete all cookies on the device you are using or set your browser so that cookies are not stored, but you may need to readjust your browser settings when you visit the website.
In addition, the functionality of the website may be affected.

(2) We may use cookies in the following situations.
To modify or discontinue the content of the website to better satisfy our customers.
To provide customized services to individual customers.
To analyze what kind of services you are interested in.
To deliver effective advertisements on the site.
In order to improve the quality of our services, we use analytical and marketing tools such as Google Analytics to measure our services, including our website. Based on the cookies issued by us, Google collects, records and analyzes the history of your visits to the site.

(3) We may use such information for purposes such as understanding usage patterns in our services. For details regarding the terms of use of Google Analytics, please refer to the Google Analytics website, and for information on Google's privacy policy, please visit the following Google website.
Google Analytics Terms of Use:
Google's Privacy Policy:
Google Analytics opt-out add-on:

11. Security

"Our website utilizes security features (SSL/TLS) that automatically encrypt information for communication over the internet during form submission. Please note that if you are not using a browser that supports TLSv1.2 or later, the security features may not function properly. We recommend using the latest versions of Google Chrome, Safari, Firefox, or Microsoft Edge.

12. Contact for Inquiries

If you have any questions regarding the above, please contact us at the following address

1685 Sarado, Otawara, Tochigi 324-0404, Japan
tel: 0287-98-2537/fax: 0287-64-3479
e-mail address:


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